Split Test Emails

OVERVIEW

Perform an A/B split test on two different sequences. This is performed by randomly sending contacts to one of the two sequences and tagging the contact with route A or B. Once the contact has achieved the goal (purchase, opt in etc) and a unique conversion tag is applied, PlusThis will track the number of conversions that resulted from each track. The Split Test will end after a specified number of conversions or on a specified date.

INTEGRATIONS NEEDED FOR SPLIT TEST EMAILS

Keap

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Split Test Emails is only available on Keap.

Split Test Emails Configuration Options

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In this section, you will find the options for building your Split Test Emails tool. Follow along in your PlusThis app, or by viewing the numbered step in the screenshots.

1

Sequence Goal/Start Tag:

In this step, select the tag that you are using to kick off your first sequence that you'd like to split test.  

2

Sequence Goal/Start Tag:

In this step, select the tag that you are using to kick off your second sequence that you'd like to split test.  
3

New Option (button)

If you would like to have more than two sequences in the split test, click the "New Option" button and repeat step 1 for each added option. 
4

Which tag indicates conversion/success? (should be unique to this test, not used elsewhere)

In the drop-down, select the tag that you would like to indicate conversion. It should not be used anywhere else in your CRM application, otherwise it will throw off the split test.  
5

When would you like to choose the winner?

You can choose to select a winner after either: 
- A number of specific conversions (enter the number)
- On a specific date and time (pick the date and time)
6

Tool Name

Enter a name for your tool in this field. The name is solely for use inside of PlusThis, and will not be visible to customers. 

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"Need to Know" Items for Split Test Emails

It's important that the Conversion/Success tag not be used anywhere else in your CRM. This is a single tag that is applied when someone converts, whether that's after clicking a link, watching a video (using video triggers) or purchasing a product. Make sure this tag is ONLY used in the split test tool and no-where else.

The purpose of split testing is to determine which of your campaigns/pages does the best job of converting prospects to customers. We recommend that you perform your split test(s) on small groups of records, to determine which of your campaigns performs best, and then remove the test and promote your best-performing campaign to your list. This will ensure you maximize conversions. This tool should never be used on tests involving more than 10,000 records.

FAQs / Tips

Implementation Types

HTTP Post

Run your tool virtually anywhere in your campaign using an HTTP post element.

1
This Tool should be triggered by an "HTTP Post" from Infusionsoft. This can be done using the Campaign Builder's "Send HTTP Post" option found on the left hand side of the sequence builder, under the "Process" section.
2
Decide where in your campaign you want to trigger this Tool. It can be part of virtually any Campaign Sequence.
3
In the Campaign Sequence, place a "Send HTTP Post" action where you want to run the Tool.
4
Use the Tool URL, provided above, in the "POST URL" field of the HTTP Post.
5
Leave the default "Name / Value Pairs" as is. There should be an entry that looks like this: contactId = ~Contact.Id~
6
Leave the Merge Fields as is. PlusThis gets all of the data necessary to run from the Contact Id Name / Value pair.
7
Mark the HTTP Post (and Sequence) as "Ready".
8
Publish your campaign changes and test! The "Send Test" button in Infusionsoft is not a good way to test PlusThis Tools. Instead, create a test contact record and push that record through the appropriate sequence.

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