Scarcity Triggers

OVERVIEW

Offer the first X number of people a certain bonus by counting how many people in your CRM application have a specific tag and apply a specified tag based on criteria you determine. This is especially useful to create scarcity in your offerings.  

INTEGRATIONS NEEDED FOR SCARCITY TRIGGERS

Keap

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Getting Started with Scarcity Triggers

IMPORTANT. We highly recommend watching this video if it's the first time you've set up this tool. The video will shorten your learning curve significantly by showing you a quick example of how to implement the tool with Keap.

Scarcity Triggers Configuration Options

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In this section, you will find the options for building your Scarcity Triggers tool. Follow along in your PlusThis app, or by viewing the numbered step in the screenshots.

1

Let PlusThis manage your scarcity tag

By default, this toggle is set to "No". If you would like PlusThis to manage your scarcity tag, you will want to switch the toggle to "Yes". This will lock several options in the tool configuration but will provide code for use on a webpage to display how many more people can take advantage of your offer.
2

Select Tag to Count

In the drop-down, select the tag that you would like to use to measure your scarcity. (ie. Which tag to count). 

If You Do NOT Want PlusThis Managing Your Scarcity

1

If the number of contacts with the counted tag is...

Select an operator to use for scarcity management. 
2

...this amount

Select the numerical value that you would like to use for the scarcity management. 
3

Then apply this tag

In the drop-down, select the tag you would like applied when the criteria selected is met. 
4

Add Tagging Condition (button)

If you would like to add additional tagging conditions, click the button and another set of configurations will appear for set up. Repeat steps 1-3 of this section for each tagging condition you add. 

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If You Do Want PlusThis Managing Your Scarcity

1

...this amount

Select how many people you would like to apply this tag to. PlusThis will apply the tag selected in the first section for the first X number of people who meet the criteria. 

Additional Options

1

Stop evaluating as soon as one of the above conditions is met

By default, this box is not checked. If you would like PlusThis to stop evaluating conditions as soon as one of the setup conditions has been met (from top to bottom), then check this box. 
2

Tool Name

Enter a name for your tool in this field. The name is solely for use inside of PlusThis, and will not be visible to customers. 

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"Need to Know" Items for Scarcity Triggers

You can also set up the tool to have PlusThis handle your scarcity tag. This will add a condition for applying the same tag selected in the "Tag to Count" option, as long as that number is less than a number you specify. This makes it so you don't have to handle applying the tag your are counting in your campaign.

FAQs / Tips

Implementation Types

My Website

Embed Scarcity Triggers on your website to give a live countdown of the number of Tags that are left.

1
On the Usage and Instructions page, copy the code under the ‘My Website’ tab.
2
Embed the code in an HTML element on your page where you would like the Scarcity Trigger to display.
3
Be sure to pass contact details to the page the Scarcity Trigger is embedded on. You can do this using the link generator, or by passing details through an Infusionsoft webform submission.

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Thank You Page

Embed Scarcity Triggers on your Thank You Page to give a live countdown of the number of Tags that are left.

1
On the Usage and Instructions page, copy the code under the ‘Infusionsoft Hosted Thank You Page’ tab.
2
In Infusionsoft, open your webform settings, and click open the Thank-You page tab. Embed the code on the Thank You page where you would like the Scarcity Trigger to display.

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CustomerHub

Embed Scarcity Triggers on your CustomerHub to give a live countdown of the number of Tags that are left.

1
On the Usage and Instructions page, copy the code under the ‘CustomerHub’ tab.
2
Embed the code in an HTML element on your page where you would like the Scarcity Trigger to display.
3
IMPORTANT: Be sure to embed this tool on Gated-Only pages that requires the contact to be logged in to view the page.

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Memberium

Embed Scarcity Triggers on your Memberium to give a live countdown of the number of Tags that are left.

1
On the Usage and Instructions page, copy the code under the ‘Memberium’ tab.
2
Embed the code in an HTML element on your page where you would like the Scarcity Trigger to display.
3
IMPORTANT: Be sure to embed this tool on Gated-Only pages that requires the contact to be logged in to view the page.

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iMember360

Embed Scarcity Triggers on your iMember360 to give a live countdown of the number of Tags that are left.

1
On the Usage and Instructions page, copy the code under the ‘iMember360’ tab.
2
Embed the code in an HTML element on your page where you would like the Scarcity Trigger to display.
3
IMPORTANT: Be sure to embed this tool on Gated-Only pages that requires the contact to be logged in to view the page.

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HTTP Post

Run your tool virtually anywhere in your campaign using an HTTP post element.

1
This Tool should be triggered by an "HTTP Post" from Infusionsoft. This can be done using the Campaign Builder's "Send HTTP Post" option found on the left hand side of the sequence builder, under the "Process" section.
2
Decide where in your campaign you want to trigger this Tool. It can be part of virtually any Campaign Sequence.
3
In the Campaign Sequence, place a "Send HTTP Post" action where you want to run the Tool.
4
Use the Tool URL, provided above, in the "POST URL" field of the HTTP Post.
5
Leave the default "Name / Value Pairs" as is. There should be an entry that looks like this: contactId = ~Contact.Id~
6
Leave the Merge Fields as is. PlusThis gets all of the data necessary to run from the Contact Id Name / Value pair.
7
Mark the HTTP Post (and Sequence) as "Ready".
8
Publish your campaign changes and test! The "Send Test" button in Infusionsoft is not a good way to test PlusThis Tools. Instead, create a test contact record and push that record through the appropriate sequence.

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