Scarcity Triggers

OVERVIEW

Offer the first X number of people a certain bonus by counting how many people in your Ontraport application have a specific tag and apply a specified tag based on criteria you determine. This is especially useful to create scarcity in your offerings.  

INTEGRATIONS NEEDED FOR SCARCITY TRIGGERS

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Scarcity Triggers Configuration Options

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In this section, you will find the options for building your Scarcity Triggers tool. Follow along in your PlusThis app, or by viewing the numbered step in the screenshots.

1

Let PlusThis manage your scarcity tag

By default, this toggle is set to "No". If you would like PlusThis to manage your scarcity tag, you will want to switch the toggle to "Yes". This will lock several options in the tool configuration but will provide code for use on a webpage to display how many more people can take advantage of your offer.
2

Select Tag to Count

In the drop-down, select the tag that you would like to use to measure your scarcity. (ie. Which tag to count). 

If You Do NOT Want PlusThis Managing Your Scarcity

1

If the number of contacts with the counted tag is...

Select an operator to use for scarcity management. 
2

...this amount

Select the numerical value that you would like to use for the scarcity management. 
3

Then apply this tag

In the drop-down, select the tag you would like applied when the criteria selected is met. 
4

Add Tagging Condition (button)

If you would like to add additional tagging conditions, click the button and another set of configurations will appear for set up. Repeat steps 1-3 of this section for each tagging condition you add. 

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If You Do Want PlusThis Managing Your Scarcity

1

...this amount

Select how many people you would like to apply this tag to. PlusThis will apply the tag selected in the first section for the first X number of people who meet the criteria. 

Additional Options

1

Stop evaluating as soon as one of the above conditions is met

By default, this box is not checked. If you would like PlusThis to stop evaluating conditions as soon as one of the setup conditions has been met (from top to bottom), then check this box. 
2

Tool Name

Enter a name for your tool in this field. The name is solely for use inside of PlusThis, and will not be visible to customers. 

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"Need to Know" Items for Scarcity Triggers

You can also set up the tool to have PlusThis handle your scarcity tag. This will add a condition for applying the same tag selected in the "Tag to Count" option, as long as that number is less than a number you specify. This makes it so you don't have to handle applying the tag your are counting in your campaign.

FAQs / Tips

Implementation Types

My Website

Embed Scarcity Triggers on your website to give a live countdown of the number of Tags that are left.

1
On the Usage and Instructions page, copy the code under the ‘My Website’ tab.
2
Embed the code in an HTML element on your page where you would like the Scarcity Trigger to display.
3
Be sure to pass contact details to the page the Scarcity Trigger is embedded on. You can do this using the link generator, or by passing details through an Ontraform submission.

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Thank You Page

Embed Scarcity Triggers on your Ontraport hosted Thank You/Landing page to give a live countdown of the number of Tags that are left.

1
On the Usage and Instructions page, copy the code under the ‘Ontraport Thank You Page’ tab.
2
In Ontraport, open your smartform settings, ‘Use this Landing page’. Embed the code in an HTML element on the Landing page.
3
In the advanced settings of the Smart Form, be sure to check the ‘Pass CGI variables to Landing/Thank you page’.

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PilotPress

Embed Scarcity Triggers on your Ontraport hosted PilotPress page to give a live countdown of the number of Tags that are left.

1
On the Usage and Instructions page, copy the code under the ‘PilotPress Membership Site’ tab.
2
Embed the code in an HTML element on your page where you would like the Google Drive Uploader to display.
3
IMPORTANT: Be sure to embed this tool on Gated-Only pages that requires the contact to be logged in to view the page.

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Webhook

Run your tool virtually anywhere in your automation using a Webhook element.

1
Copy the Webhook URL from PlusThis.
2
Open your Ontraport Campaign. Click on ‘What happens next’, then choose ‘Send a webhook’ under the ‘Advanced’ tab.
3
Click on the ‘Send a Webhook’ action in the campaign, then paste the PlusThis URL in the ‘Add the destination URL’ area on the left hand side, then click ‘Done’.

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