Facebook Audience Triggers

OVERVIEW

Sync your HubSpot contacts to your Facebook Ads using Facebook Custom Audiences. Allowing for Facebook retargeting for your contacts.

INTEGRATIONS NEEDED FOR FACEBOOK AUDIENCE TRIGGERS

HubSpot

Facebook

You are currently viewing this content for HubSpot.
Click here to switch your platform.

Facebook Audience Triggers Configuration Options

click image to enlarge

In this section, you will find the options for building your Facebook Audience Trigger tool. Follow along in your PlusThis app, or by viewing the numbered step in the screenshots.

1

Which Facebook Ad Account would you like to work with?

Select the Facebook Ad account you would like to use in this tool. 

*Note* This Facebook Ad Account MUST be managed by a Facebook Business Manager account, and must have all the Custom Audience Terms of Service accepted. 
2

Which Facebook Audience(s) would you like to add the contact to?

Select which Facebook Audiences you would like the contact added to if you would like to add contacts to audiences.  

*Note* PlusThis can only update Facebook Audiences that were created via PlusThis. To ensure that this tool functions properly, only select audiences that were created via PlusThis.  

If you do not have a Facebook Audience created by PlusThis already, you can create one by clicking on the plus (+) symbol on the right-hand side of the audience selector.  
3

Which Facebook Audience(s) would you like to remove the contact from?

Select which Facebook Audiences you would like the contact removed from if you would like to remove contacts from audiences.  
4

Which data should we use to find your contact records on Facebook?

By default Email Address and Phone Number are pre-checked. PlusThis uses the information in these fields to find matches in Facebook and have them added/removed to/from the audiences. 
5

Which Phone field should we use to try to find a match?

By default, "Try All Standard Phone Fields" will be selected. If you have a specific Phone property you would like to use, select it in this drop-down.

click image to enlarge

click image to enlarge

6

Tool Name

Enter a name for your tool in this field. The name is solely for use inside of PlusThis, and will not be visible to customers. 

"Need to Know" Items for Facebook Audience Triggers

PlusThis can only update Facebook Audiences that were created via PlusThis. All available Custom Audiences are displayed here, regardless of whether or not they were created in PlusThis. For this Tool to function properly, please only select audiences that were created via PlusThis.

FAQs / Tips

Implementation Types

Run This Tool Now

Run this tool immediately against certain lists, or the entire database. Useful for catching lists up to your ads, but not to be used for future contacts.

1
Use this option to initially sync your contacts with how you configured the Tool.
2
Choose whether you’d like to run the tool against the Entire HubSpot Database, or against particular Lists, then click ‘Run Tool Now’

click image to enlarge

Webhook

Run your tool virtually anywhere in your automation using a Webhook element.

1
Copy the Webhook URL from PlusThis.
2
Add an action in your Hubspot workflow where you would like the PlusThis tool to trigger.
3
Choose the Webhook Trigger at the bottom of the action list on the right hand side.
4
Paste the Webhook in the webhook URL area, and click ‘Save’.

click image to enlarge

Related Campaigns

Lead Magnet That Doesn't Suck - With Video

This campaign will help you convert leads into customers by adding in evergreen expiring offers, video tracking and ad retargeting for your lead magnet funnel.

Lead Magnet That Doesn't Suck - No Video

This campaign will help you convert leads into customers by adding in evergreen expiring offers and ad retargeting for your lead magnet funnel.

Lead Magnet That Doesn't Suck - With Video

This campaign will help you convert leads into customers by adding in evergreen expiring offers, video tracking and ad retargeting for your lead magnet funnel.

See More Prebuilt Campaigns