Facebook Audience Triggers

OVERVIEW

Sync your Drip people to your Facebook Ads using Facebook Custom Audiences. Allowing for Facebook retargeting for your people.

INTEGRATIONS NEEDED FOR FACEBOOK AUDIENCE TRIGGERS

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Facebook Audience Triggers Configuration Options

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In this section, you will find the options for building your Facebook Audience Trigger tool. Follow along in your PlusThis app, or by viewing the numbered step in the screenshots.

1

Which Facebook Ad Account would you like to work with?

Select the Facebook Ad account you would like to use in this tool. 

*Note* This Facebook Ad Account MUST be managed by a Facebook Business Manager account, and must have all the Custom Audience Terms of Service accepted. 
2

Which Facebook Audience(s) would you like to add the contact to?

Select which Facebook Audiences you would like the person added to if you would like to add people to audiences.  

*Note* PlusThis can only update Facebook Audiences that were created via PlusThis. To ensure that this tool functions properly, only select audiences that were created via PlusThis.  

If you do not have a Facebook Audience created by PlusThis already, you can create one by clicking on the plus (+) symbol on the right-hand side of the audience selector.  
3

Which Facebook Audience(s) would you like to remove the contact from?

Select which Facebook Audiences you would like the person removed from if you would like to remove people from audiences.  
4

Which data should we use to find your contact records on Facebook?

By default Email Address and Phone Number are pre-checked. PlusThis uses the information in these fields to find matches in Facebook and have them added/removed to/from the audiences. 
5

Which Phone field should we use to try to find a match?

By default, "Try All Standard Phone Fields" will be selected. If you have a specific Phone field you would like to use, select it in this drop-down.

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6

Tool Name

Enter a name for your tool in this field. The name is solely for use inside of PlusThis, and will not be visible to customers. 

"Need to Know" Items for Facebook Audience Triggers

PlusThis can only update Facebook Audiences that were created via PlusThis. All available Custom Audiences are displayed here, regardless of whether or not they were created in PlusThis. For this Tool to function properly, please only select audiences that were created via PlusThis.

FAQs / Tips

Implementation Types

Run This Tool Now

Run this tool immediately against certain tags, or the entire database. Useful for catching lists up to your ads, but not to be used for future contacts.

1
Use this option to initially sync your contacts with how you configured the Tool.
2
Choose whether you’d like to run the tool against the Entire Infusionsoft Database, or against particular tags, then click ‘Run Tool Now’

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Rule

Run your tool as a Rule using a Run Action element.

1
Create a Rule.
2
Choose PlusThis from the left drop down.
3
Keep the right drop down as ‘Send person’.
4
Choose the tool you would like to run in the ‘Which Feature’ drop down.
5
Change the ‘Which action?’ drop down to ‘Run’.

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Automation

Run your tool virtually anywhere in your automation using a Run Action element.

1
Add an action in your Drip Automation.
2
Choose PlusThis from the left drop down.
3
Keep the right drop down as ‘Send person’.
4
Choose the tool you would like to run in the ‘Which Feature’ drop down.
5
Change the ‘Which action?’ drop down to ‘Run’.

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